Distinctive Place Goal: 
Leveraging the natural, cultural and physical
assets that make the Milwaukee Region unique

We’ve all heard the feedback. A first-time visitor to metro Milwaukee almost universally expresses surprise and delight with all the area has to offer: a stunning lakefront, endless dining options, world-class museums and theaters, and major league sporting events, all served by convenient highway and air service.
As a resident, it becomes easy to take these advantages for granted, but make no mistake: our natural, cultural and physical attributes are the differentiators that set us apart in attracting and retaining businesses and talent.
MMAC takes an active role in protecting and enhancing our distinctive assets. We lobby for transportation projects that keep our goods and our people moving smoothly and quickly throughout the region and beyond. We work as a partner to redevelop land into thriving business locations. And this year, we are taking a leadership role in convening community leaders to assess the needs of a number of cultural and entertainment assets, including the Milwaukee County Zoo, Milwaukee Public Museum, the Marcus Center for the Performing Arts and the BMO Harris Bradley Center. Our goal is to find consensus where possible, develop a joint strategy, and implement a plan to secure funding so these cultural and entertainment amenities will be available for future generations to enjoy.

2013-2015 AGENDA

  • Gain voter approval to amend the state constitution to prohibit transportation funds from being used for any other purpose.

  • Receive final approval for the Waukesha Great Lakes water diversion request.

  • Convene a Cultural and Entertainment Capital Needs Task Force and MMAC Board work group to review the funding needs of a variety of Milwaukee amenities, including the Milwaukee County Zoo, Milwaukee Public Museum, the Marcus Center for the Performing Arts and the BMO Harris Bradley Center. Gain consensus and implement a strategy to sustain these assets.

  • Ensure timely design and commencement of the I-94 East-West reconstruction and capacity expansion project.
  • Identify a sustainable funding mechanism for the Milwaukee County Parks.
  • Upgrade the speed and service frequency of the Amtrak Hiawatha rail line, which travels between Milwaukee and Chicago.
  • Continue to be a partner in Well City Milwaukee to become the first city in the nation to earn a Well City USA designation for the second time in 2015.
  • Gain Public Service Commission approval for the conversion of the Menomonee Valley Power Plant from coal to natural gas.
  • Fight negative cost impacts for the region associated with new proposed federal coal energy regulations.


  •  Ensure completion of the Zoo Interchange by 2018-19.
  • Ensure completion of the I-94 North/South freeway by 2021.