Prosperity 2025 campaign
Our plan for keeping the Milwaukee Region globally competitive by fostering high-value employment to sustain a vibrant quality of life for all.
In collaboration with the Metropolitan Milwaukee Association of Commerce
As a challenging 2020 comes to an end -- one that saw metro Milwaukee lose 111,000 jobs at the depth the Coronavirus pandemic -- we are reminded of what it will take recover and progress. Prosperity 2025 is our blueprint to drive the region forward with a vision, supporting strategies, aligned resources and a plan to execute.
We have established strategic pillars to uphold this vision.
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M7 Chief Development Officer
Keep Milwaukee a top 25 U.S. metro by per capita income
ALIGNMENT: To provide a return on the investment from our shareholder members, the Association’s board, staff and finances are lined up to deliver on these strategies.
EXECUTION: The success in executing the enabling strategies will be measured by the region’s year-over year gains and benchmarked against a representative peer group. The dashboard will provide accountability over our execution of this agenda.
These are the steps MMAC is taking to help ensure the region progresses as a top-25 U.S. metro measured by per capita income -- a distinction the region has held for more than 40 years, oscillating between 14th and 20th, where we sit today. The potential challenges to economic prosperity are greater than they have ever been. Disrupting innovation is coming at a faster pace. We need to act in an equally aggressive manner to improve our assets, reduce our liabilities and strengthen our regional balance sheet.
We need your support to make it happen. We have a role to play and a responsibility to act. And if we don’t … who will?