Want to attract new employees? Strengthen your story.

By Bob Wendt - President, Cultivate Communications

In today’s marketplace, attracting employees is just as critical as attracting new customers. Many businesses in our region are limited in their ability to grow because they’re not able to attract the employees they need. Successful companies realize that they need to apply the same marketing efforts they deploy to grow sales and revenue to attract the employees they need.

Customers want to align themselves with progressive partners. They are looking for companies that build a product or service that is impactful and can make a difference in how they grow. Prospective employees have those same

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