
The manufacturing industry faces a challenge.
According to a joint talent study conducted by Deloitte and The Manufacturing Institute, it is predicted that 3.8 million new manufacturing employees could be needed between 2024 and 2033. However, due to a lack of skills and applicants, 1.9 million (over 50%) of these positions will likely remain vacant.
Business leaders across the nation are asking the same question: What can be done to fill in the gaps?
ManpowerGroup, a global workforce solutions company, and Rockwell Automation, a leader in industrial automation and digital transformation, are dedicating time and energy to strengthening the manufacturing industry. These Milwaukee-based corporations partnered in 2017 to launch the Academy of Advanced Manufacturing (AAM).
AAM is a 12-week program designed to upskill and redeploy U.S. veterans into critical manufacturing roles. The program curriculum combines technical classroom training and hands-on lab experience with professional development at ManpowerGroup’s state-of-the-art facilities in Milwaukee and Cleveland. AAM is free of charge to veterans, and housing, meals, stipend and tools are provided.
“The partnership was born out of a shared commitment to closing the skills gap in advanced manufacturing. Both organizations recognized the untapped potential of U.S. military veterans—individuals with strong technical training, leadership experience and the ability to perform under pressure,” said Tony Lawrence, AAM Program Manager. “By combining Rockwell’s industry expertise with ManpowerGroup’s workforce solutions and veteran outreach capabilities, we created a program that helps veterans transition into high-demand roles in automation and controls.”
According to Lawrence, the program runs three cohorts annually, accommodating up to 36 candidates per cohort. Upon program completion, participants are certified by Rockwell Automation as Instrumentation, Automation and Controls Technicians (IACT). Each participant is also provided with opportunities to interview and be placed with partnering manufacturing clients. Today, there are over 210 trained and certified veterans, with more than 80% in career-advancing roles.
The program curriculum is continuously evaluated and developed based on input from the students, instructors and employers.
“Partnering with Rockwell Automation gives us access to real-time insight into emerging trends in industrial automation. We continually update hardware, software and lab exercises to reflect what graduates will encounter in the field. This feedback loop allows us to stay agile and responsive, incorporating new modules as needed and removing outdated content to maintain a cutting-edge program,” said Lawrence.
Learn more about AAM here.
