Second-Quarter Business Outlook Survey
Published April 30, 2025

Second quarter MMAC business outlook survey |
Second quarter MMAC business outlook survey | |
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MILWAUKEE – Metro area businesses see slow growth in coming months, according to a Business Outlook Survey conducted by the Metropolitan Milwaukee Association of Commerce (MMAC). Fifty-two percent of businesses surveyed see real sales increases in 2025’s second quarter, 36% see profit gains and 28% expect job gains vs. year-ago levels.
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Expectations For 2025's second quarter:
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“Expectations among local businesses on future growth are mixed. The level of real sales optimism for 2025’s second quarter moved notably upward from first-quarter levels. At the same time, profit and employment forecasts ranked lower than at year’s start. Businesses’ top concerns going into the second quarter were continuing economic growth, price inflation and tariffs which likely factored into the modest near-term business expectations.”
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