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MMAC Member Spotlights


Get to know your peers and learn what inspires them about doing business in metro Milwaukee.
Metropolitan Milwaukee Association of Commerce
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MMAC Member Spotlight

Lori Highby - Keystone Click

8/23/2021

 
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Lori Highby is CEO & Founder of Keystone Click in Milwaukee.
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Keystone Click offers strategic digital marketing services for established growth-driven companies so they can confidently build brand awareness and generate leads online.
Member of
Executive Roundtable Program

In just a few words – How does your membership supports your business?
Membership in the MMAC has allowed us to meet new people in business throughout the greater Milwaukee area. We've participated in networking events and the COSBE roundtable group.

Share some common themes discussed in your Roundtable.
Our roundtable conversations include topics related to generating new business and attracting, retaining and managing employees. We have a diverse topic setting, but these two are the hot topics today.

What benefits you - either professionally or personally - from belonging to our Executive Roundtables?
Professionally, I'm able to hear different perspectives to challenges that are addressed. Personally, there is support in the individual health and wellness goals I am trying to achieve.

Just for fun
What was the last music or cultural event you attended - in person or virtual?
In Person - attended the Tool concert at the Fiserv Forum.

If you had a super power – what would it be?
Reading minds would be fascinating. I would want to have control as too when I decided to read someone's mind, but it would be great to understand how people think and why they make certain decisions.

What's one fact about you – that most of your colleagues don’t know?
I'm pretty much an open book, so hard to say what people don't know about me. I guess most people know I play hockey, but most don't know that I'm an advanced certified SCUBA diver.

Out of town guests need entertaining – what is your go to destination and why?
Too many to choose from, and somewhat depends on time of year. We've got a great food scene here, so I'd recommend doing a food tour to learn about the city and eat some amazing grub.

What is one professional goal you have for the next 90 days?
We are currently working on developing our 3-year strategic plan. I'd like to have that fleshed out in the next 90 days.

How would you describe the 2-year outlook for your industry?
Our industry is seeing a huge spike in demand, especially since COVID changed the buying behavior process to have a greater demand with online buying experiences.

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  • JOIN
  • Membership
    • The benefits of joining
    • Member directory >
      • Member Spotlights
      • Talent Solutions Directory
    • What we do >
      • Talent >
        • Ranking Milwaukee County Schools
        • Education recommendations
        • Technology Education & Literacy in Schools (TEALS)
        • Career-based learning experiences
      • Growth
      • Livability
      • Equity
      • Peer metro comparison
    • Cost saving programs >
      • Health insurance plan
      • Office supply discount program
    • Events >
      • 2021 All Member Meeting
      • Diversity, Equity & Inclusion Summit
      • Talent Solution Series
      • Emerging Leaders Series
      • Global Business Insights Series
      • Member Orientation
      • Replay: The Business of MKE Series
      • Replay: Race Bridge Series
    • For members only >
      • Fall 2022 Impact Report
      • Sponsorship
      • Advertising
    • Need more info?
  • Networks
    • Leadership Council
    • President's Huddle
    • Executive roundtable program
    • FUEL Milwaukee for young professionals
    • Future 50 Awards Program
    • Networking Forum for referrals
    • Region of Choice Initiative
    • Roundtables for high-growth companies
    • World Trade Association
  • Advocacy
    • 2021-2022 Legislative Scorecard >
      • Senate Votes
      • Assembly Votes
    • Recent Legislative Wins
    • Funding Local Governments
    • Miller Park economic impact study
    • Wisconsin State Legislature
    • K-12 Education Recommendations
  • Economic Development
    • Milwaukee 7 Partnership for Economic Development
    • MKE Venture Mentoring Service
    • Milwaukee Development Corp. >
      • Rebuild & Revitalize Program
    • Milwaukee Urban Strategic Investment Corp. (MUSIC)
    • Milwaukee EB-5 Visa program
    • Starting a business >
      • BizStarts
      • New business planning guide
  • Metro MKE
    • 2023 Navigate Business MKE
    • Business outlook survey
    • Economic trends
    • Local media listings
    • Major employers in metro Milwaukee
    • Metro Milwaukee demographics
    • Order a publication
    • Relocating a business
  • About
    • Board of directors
    • Career Opportunities at MMAC
    • Staff
    • Milwaukee Commerce magazine
    • Press releases
    • Members of the media >
      • Recent Media Coverage
    • Scholarships for minority students