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Metropolitan Milwaukee Association of Commerce
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Spectrum Reach lends a helping hand to Small Business Owners

6/22/2022

 
Spectrum Reach, in partnership with local chambers and associations, continues its support of multicultural-owned businesses through its “Pay It Forward” (PIF) program, committing $15M in advertising and marketing support to help local businesses thrive.


Read More

DIY TV Advertising – Creating an advertising campaign has never been easier

5/2/2022

 
Recent studies confirm that TV ranks number one in time spent with media. According to Nielsen’s Total Audience Report, U.S. adults spent twice as much time with TV as they do with radio, and they spend 50% more time with TV than with web on a smartphone.1

The Spectrum Reach Ad Portal provides simple and efficient ways to grow a business with the power of TV:

Two ways to create. Business owners can choose from a collection of TV-ready commercial templates and create one on their own, or collaborate with the creative experts at Spectrum Reach’s in-house agency, Kernel.

Ad frequency optimization. Adding TV to a digital or social media schedule increases reach and provides better frequency. As a rule, three is the magic number— where an ad will make a lasting impression and produce results.2

Results. The Ad Portal’s reporting dashboard makes it easy to understand an ad’s effectiveness with real-time campaign results.

The Spectrum Reach Ad Portal, an easy-to-use, do-it-yourself TV advertising solution, is here.

Are you curious? Create your first campaign HERE >


Sources:
1Advertising Across Today’s Media: The Nielsen Total Audience Report, March 2021.
2 “The Power of Repetition for Your TV Campaign.” Spectrum Reach, 6/28/21. https://www.spectrumreach.
com/articles/power-repetition-your-tv-campaign

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301 W Wisconsin Ave., Ste. 220 | Milwaukee, WI 53203 
Tel 414/287-4100 | Fax 414/271-7753 | info@mmac.org
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  • JOIN
  • Membership
    • The benefits of joining
    • Member directory >
      • Member Spotlights
      • Talent Solutions Directory
    • What we do >
      • Talent >
        • Ranking Milwaukee County Schools
        • Education recommendations
        • Technology Education & Literacy in Schools (TEALS)
        • Career-based learning experiences
      • Growth
      • Livability
      • Equity
      • Peer metro comparison
    • Cost saving programs >
      • Health insurance plan
      • Office supply discount program
    • Events >
      • 2021 All Member Meeting
      • Diversity, Equity & Inclusion Summit
      • Talent Solution Series
      • Emerging Leaders Series
      • Global Business Insights Series
      • Member Orientation
      • Replay: The Business of MKE Series
      • Replay: Race Bridge Series
    • For members only >
      • Fall 2022 Impact Report
      • Sponsorship
      • Advertising
    • Need more info?
  • Networks
    • Leadership Council
    • President's Huddle
    • Executive roundtable program
    • FUEL Milwaukee for young professionals
    • Future 50 Awards Program
    • Networking Forum for referrals
    • Region of Choice Initiative
    • Roundtables for high-growth companies
    • World Trade Association
  • Advocacy
    • 2021-2022 Legislative Scorecard >
      • Senate Votes
      • Assembly Votes
    • Recent Legislative Wins
    • Funding Local Governments
    • Miller Park economic impact study
    • Wisconsin State Legislature
    • K-12 Education Recommendations
  • Economic Development
    • Milwaukee 7 Partnership for Economic Development
    • MKE Venture Mentoring Service
    • Milwaukee Development Corp. >
      • Rebuild & Revitalize Program
    • Milwaukee Urban Strategic Investment Corp. (MUSIC)
    • Milwaukee EB-5 Visa program
    • Starting a business >
      • BizStarts
      • New business planning guide
    • More about Milwaukee
  • Metro MKE
    • 2023 Navigate Business MKE
    • Business outlook survey
    • Economic trends
    • Local media listings
    • Major employers in metro Milwaukee
    • Metro Milwaukee demographics
    • Order a publication
    • Relocating a business
  • About
    • Board of directors
    • Career Opportunities at MMAC
    • Staff
    • Milwaukee Commerce magazine
    • Press releases
    • Members of the media >
      • Recent Media Coverage
    • Scholarships for minority students