Spectrum Reach, in partnership with local chambers and associations, continues its support of multicultural-owned businesses through its “Pay It Forward” (PIF) program, committing $15M in advertising and marketing support to help local businesses thrive.
Recent studies confirm that TV ranks number one in time spent with media. According to Nielsen’s Total Audience Report, U.S. adults spent twice as much time with TV as they do with radio, and they spend 50% more time with TV than with web on a smartphone.1
The Spectrum Reach Ad Portal provides simple and efficient ways to grow a business with the power of TV:
Two ways to create. Business owners can choose from a collection of TV-ready commercial templates and create one on their own, or collaborate with the creative experts at Spectrum Reach’s in-house agency, Kernel.
Ad frequency optimization. Adding TV to a digital or social media schedule increases reach and provides better frequency. As a rule, three is the magic number— where an ad will make a lasting impression and produce results.2
Results. The Ad Portal’s reporting dashboard makes it easy to understand an ad’s effectiveness with real-time campaign results.
The Spectrum Reach Ad Portal, an easy-to-use, do-it-yourself TV advertising solution, is here.
Are you curious? Create your first campaign HERE >
1Advertising Across Today’s Media: The Nielsen Total Audience Report, March 2021.
2 “The Power of Repetition for Your TV Campaign.” Spectrum Reach, 6/28/21. https://www.spectrumreach.