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Spectrum Reach lends a helping hand to Small Business Owners

6/22/2022

 
Spectrum Reach, in partnership with local chambers and associations, continues its support of multicultural-owned businesses through its “Pay It Forward” (PIF) program, committing $15M in advertising and marketing support to help local businesses thrive.

In the Milwaukee area, six locally-owned businesses are participating in the “Pay it Forward” program and will receive a free three-month optimized TV schedule, dedicated support from a local sales representative, access to a complimentary customized Waymark commercial, and planning services through Spectrum Reach’s self-service platform, Ad Portal.

Nubian Simmons, business owner of Pink Bakery (thepinkbakery.com/) in Milwaukee, was referred to “Pay It Forward” by the Wisconsin Women’s Business Initiative Corporation. Simmons says she remembers designing her logo years ago, thinking how good it would look on TV.

“As our business is just starting to get off the ground, I’m thankful for the PIF program’s timely support,” said Simmons.

An allergen-free baking mix company, Pink Bakery also donates a percentage of each sale to the Birthday Party Project (thebirthdaypartyproject.org) to ensure children living in homeless shelters can still celebrate their birthdays.

No matter what the future holds, Spectrum Reach will be there to invest in communities and help local businesses grow.

Spectrum Reach provides aggregated and de-identified data-infused marketing and advertising solutions for businesses of all sizes and helps businesses find new customers and reach anyone, anywhere, on any screen. A trusted neighbor and one-stop shop, Spectrum Reach can help businesses grown with the best insights, content, products, and people. Learn more about Spectrum Reach and Pay It Forward: spectrumreachpayitforward.com/


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  • JOIN
  • Membership
    • The benefits of joining
    • Member directory >
      • Member Spotlights
      • Talent Solutions Directory
    • What we do >
      • Talent >
        • Ranking Milwaukee County Schools
        • Education recommendations
        • Technology Education & Literacy in Schools (TEALS)
        • Career-based learning experiences
      • Growth
      • Livability
      • Equity
      • Peer metro comparison
    • Cost saving programs >
      • Health insurance plan
      • Office supply discount program
    • Events >
      • 2021 All Member Meeting
      • Diversity, Equity & Inclusion Summit
      • Talent Solution Series
      • Emerging Leaders Series
      • Global Business Insights Series
      • Member Orientation
      • Replay: The Business of MKE Series
      • Replay: Race Bridge Series
    • For members only >
      • Fall 2022 Impact Report
      • Sponsorship
      • Advertising
    • Need more info?
  • Networks
    • Leadership Council
    • President's Huddle
    • Executive roundtable program
    • FUEL Milwaukee for young professionals
    • Future 50 Awards Program
    • Networking Forum for referrals
    • Region of Choice Initiative
    • Roundtables for high-growth companies
    • World Trade Association
  • Advocacy
    • 2021-2022 Legislative Scorecard >
      • Senate Votes
      • Assembly Votes
    • Recent Legislative Wins
    • Funding Local Governments
    • Miller Park economic impact study
    • Wisconsin State Legislature
    • K-12 Education Recommendations
  • Economic Development
    • Milwaukee 7 Partnership for Economic Development
    • MKE Venture Mentoring Service
    • Milwaukee Development Corp. >
      • Rebuild & Revitalize Program
    • Milwaukee Urban Strategic Investment Corp. (MUSIC)
    • Milwaukee EB-5 Visa program
    • Starting a business >
      • BizStarts
      • New business planning guide
    • More about Milwaukee
  • Metro MKE
    • 2023 Navigate Business MKE
    • Business outlook survey
    • Economic trends
    • Local media listings
    • Major employers in metro Milwaukee
    • Metro Milwaukee demographics
    • Order a publication
    • Relocating a business
  • About
    • Board of directors
    • Career Opportunities at MMAC
    • Staff
    • Milwaukee Commerce magazine
    • Press releases
    • Members of the media >
      • Recent Media Coverage
    • Scholarships for minority students