Spectrum Reach lends a helping hand to Small Business Owners

Spectrum Reach, in partnership with local chambers and associations, continues its support of multicultural-owned businesses through its “Pay It Forward” (PIF) program, committing $15M in advertising and marketing support to help local businesses thrive.

In the Milwaukee area, six locally-owned businesses are participating in the “Pay it Forward” program and will receive a free three-month optimized TV schedule, dedicated support from a local sales representative, access to a complimentary customized Waymark commercial, and planning services through Spectrum Reach’s self-service platform, Ad Portal.

Nubian Simmons, business owner of Pink Bakery (thepinkbakery.com/) in Milwaukee, was referred to “Pay It Forward” by the Wisconsin Women’s Business Initiative Corporation. Simmons says she remembers designing her logo years ago, thinking how good it would look on TV.

“As our business is just starting to get off the ground, I’m thankful for the PIF program’s timely support,” said Simmons.

An allergen-free baking mix company, Pink Bakery also donates a percentage of each sale to the Birthday Party Project (thebirthdaypartyproject.org) to ensure children living in homeless shelters can still celebrate their birthdays.

No matter what the future holds, Spectrum Reach will be there to invest in communities and help local businesses grow.

Spectrum Reach provides aggregated and de-identified data-infused marketing and advertising solutions for businesses of all sizes and helps businesses find new customers and reach anyone, anywhere, on any screen. A trusted neighbor and one-stop shop, Spectrum Reach can help businesses grown with the best insights, content, products, and people. Learn more about Spectrum Reach and Pay It Forward: spectrumreachpayitforward.com/